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Toyota 
Influencer Campaign

LIVE THE SIENNA LIFE

Leveraging the excitement of the campaign launch, this day in the life video follows mom hustler, podcast host, and model Khadeen Ellis, as she moves about her day highlighting the benefits, features, and allure of the Toyota Sienna. 

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Showcasing the main messaging pillars:

 

  • Create excitement around the new Sienna features

  • Emphasize the values of the Sienna Life

  • Introduce an attractive new identify for the minivan

Editorial Features
This editorial series tapped travel entrepreneur lifestyle offering guides to finding new adventures and profiles with the campaign celebrity detailing how the Toyota Sienna keeps her booked and busy life rolling. 

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